Category Archives: SEO tips

6 Practical and Proven Ways to Drive Traffic to Your New Online Store

You have signed up with our turnkey solution service and is now the owner of your turnkey store. You are taking charge of your business and your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.

This post is all about getting traffic to your new store by targeting influencers and getting attention. We offer actionable tactics and provide six templates you can copy and paste to use for your campaigns. And at the end we share the most important things you should do as an established business to keep the momentum going.

Now let’s start getting you some traffic.

1. Send free samples to Instagram influencers

Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.

It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.

For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products?

Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers.

How do you find these popular accounts?

By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.

You might also check out WEBSTA Hot, which features the most popular hashtags trending now.

It was by searching through WEBSTA that we discovered Steph Brinkerhoff, a professional wedding hair stylist and makeup artist based in Utah. Her Instagram handle is @hairandmakeupbysteph, and she has about 150,000 followers.

Look: In her bio, Steph features a link to her blog, Hair and Makeup by Steph. You can find there all sorts of advice on hairstyles.

And just as importantly, you can find above a link to her “Contact” page. It lists a phone number, email, and a contact form. From there, you can initiate contact.

Another effective way to target Instagram influencers is by using the Instagram app on your phone. You can check the “popular page” which contains photos that are trending and have thousands of likes. Look for photos related to your industry and click over to the user’s profile to see if she has a large audience and a way to get in touch.

For example, here’s how that might look if you sold pet-related products.

Typically if a popular account has contact information – especially an email address – in her bio, it usually means she’s open to product placements, partnerships and advertising opportunities.

Now when it comes to reaching out, it’s important to be strategic about this. Not every Instagram user with a lot of followers is willing to feature products from users. We’re certainly not recommending that you target Steph or nala_cat to get your product featured. Instead, this simply describes the journey of the targeting process.

What might a reach-out campaign look like? If a business address can be found on a contact page, send along a sample directly and attach a note to describe the product.

And if there’s no actual address, you might send a note to ask whether the Instagram user might be willing to accept samples. Here’s a template you can use:

Hi Janet,

My name is Lauren, and I’ve been a big fan of your Instagram posts.

You might be interested to know that I’ve recently launched an online store around (the type of product you sell). I’m particularly proud of (the product that you’re sending), and wonder if you might accept if I pass along a sample of it. If you like it as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.


2. Reach out to bloggers and press

There are other people you can reach out to: bloggers, vloggers, and press. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite similar to reaching out to Instagram influencers.

The best way to find bloggers is simply by looking for them on Google.

On Youtube, you might try out keywords like: “hair advice,” “hair tips,” and “hair care.” Then see whether the makers of the videos post regularly on aspects of writing about hair products.

You may have to play around with your keywords to find the people who may be interested in your product. There are many people who review products on video part-time or for a living.

Another tried and true method for getting traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch.

When reaching out to the press, a concise pitch is nearly always better than the long pitch because reporters see lots of pitches. If you’d like to get press attention, write a short and compelling email. Tell them about what makes you different, and try to pitch yourself as a local success story.

Just as it would be with an Instagram personality, getting coverage from a popular blog, from a vlogger, or from the press can drive a lot of sales to your store. Reach out to them just as you would to an Instagram personality to send them a sample and a short note.

What can you write to a blogger or a vlogger? We’ve put together this template to get you started.

Dear Hailey,

My name is Richard and I am a (your info) who also sells (your product). I’m a fan of your blog on (focus of the blog), and especially enjoyed a recent post on (focus of a recent blog post).

I just wanted to let you know that we’ve recently opened an online store to sell (your product). Our products are special for the following reasons (list two or three reasons why they’re special).

I’ve sent a sample of (your product) the address listed on your contact page. If you love it as much as I do, perhaps you’ll consider sharing with your audience? Please let me know if you’re interested in learning anything at all about these. My direct number is: (direct number).


And to the press? You can pitch to be featured as a success story. Find the appropriate person at the paper of interest, and send them a note that might go like this:

Dear Mark,

My name is Dana and I am a local resident of (your town). I’ve recently started an online store selling (your product) and I wonder if (the paper) might be interested in this local story.

Not many people are yet selling online from (your town). This is a pretty new thing, and we hope to be big soon. We have an interesting story: (tell the story of your founding or the source of your products in two to three sentences.)

Please let me know if we can tell you anything more about our product and our story. Maybe other local residents can learn a few things about selling online.


All of these people have audiences, and getting their attention when you have just launched and are still novel may be your best shot at getting covered.

Note: You don’t have to target the biggest and most successful people. Your chances of getting featured are better for people with smaller audiences, because they’re not constantly swarmed by people who are looking for a feature. In fact, Chris Dammacco, who sells retro video games, has made a conscious decision to target Youtube vloggers with smaller audiences. Keep in mind that the loyalty of the audience matters almost as much as its size.

3. Post your store to reddit

The whole internet hangs out on reddit. In addition to its main page, which aggregates the most popular content, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject, for example, /r/bicycling, /r/scifi, or /r/corgi.

There are a few threads that you should be paying attention to that may help your business.

First, everybody should be browsing the /r/entrepreneur subreddit. With about 79,000 subscribers, it has lots of interesting tips and discussions on starting a business. You might also be interested in the related/r/smallbusiness thread as another source of general business advice.

Let’s stick with hair products. Well, maybe you want to check out the /r/femalehairadvice thread. There’s a lot of discussion on all aspects of haircare for girls.

Take a look also at related subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair. As we said, there are a lot of niche subreddits out there.

Make your posts very brief, displaying only the essence of what your new store is about. One example of a headline that you might use could be something like:

Who says that short hair can’t be fancy? My store in Philadelphia makes accessories for guys with really short hair.

Make it snappy, catchy, and not very sales-y. You should also check out the Reddiquette guide to check out whether you’re following reddit guidelines.

Pay attention also to the rules of your subreddit. They’re always found in the sidebar to the right of the subreddit. Some subreddits don’t allow promotional material – so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link, or in extreme cases you may even get banned from the subreddit. Read the rules.

4. Get friends and family to share

Are you at the age yet when all of your Facebook friends are posting pictures of their babies? Isn’t it annoying?

Many people are sick of looking at baby photos, but you can probably get away with sharing your online store. People don’t launch businesses too frequently, and so it’ll probably be quite novel within your circle of friends to see you start your own business.

Do you know the site Upworthy? Of course you do. Upworthy articles are in everyone’s Facebook feeds. Now did you know that its initial momentum was generated by friends and family. They set a goal of getting 1,000 Facebook fans by the end of the day of their launch date. It worked, and that’s part of what gave them the initial traction to take off.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note, and tell them about your new store.

Don’t focus the ask on getting them to buy your products. You should instead offer them your products for free. They are your friends and family, after all.

Instead, ask them to share the store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often. You’ll have a higher rate of success than reaching out to strangers, and if enough of them share, that may give you sufficient momentum to keep a regular stream of customers.

What might that message look like?

Hey everyone,

Craig here. I’m really excited tell you all about a store I built online: (

It sells (your product), and I’m really excited for it. If anyone’s interested anything I sell, send me a note. I’ll send you a few things for free :D

Would you share and spread the word about it? I’d really like to get some momentum going.


Add exclamation marks as required.

5. Pro-actively engage on Twitter

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on peoples’ radars as a cool new store.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread, managed to get over 500 followers before it opened its store in Toronto.

That’s nothing to sneeze at. How did it get a few hundred followers pre-launch?

First, it generated some follow-backs by following select people on Twitter whom it determined may be interested in a new bakery. These include restaurateurs and self-declared bread enthusiasts in Toronto.

One tool that you can use to find relevant users is Followerwonk. Log in through Twitter, and you can search relevant keywords in bios and profiles.

It has also been following a disciplined tweeting strategy. Blackbird has been baking and distributing their breads around interested stores around Toronto, and have been uploading lots of pictures of breads to Instagram and Facebook. The pictures are mouthwatering – and shareable.

It also engaged very pro-actively with people who sent tweets about the local community. These topics included life in Toronto, great food there, and, of course, bread.

It has finally tweeted often about when the store would open, building anticipation.

And so when it finally opened, there were lots of interested people ready to coming knocking and buy its bread.

Here’s the central strategy: Search Twitter for for keywords related to your business and then look for chances to help people or add value in a way that lacks a sales pitch. Let people discover themselves why your tweets are valuable.

6. Write a blog post featuring people with audiences and send it to them

Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

Our final suggested tactic for getting traffic goes back to reaching out and connecting to people with big audiences, and bloggers in particular.

Instead of reaching out by sending a sample of your product, you might get traffic in a more roundabout way: By writing a blog post about them, and sending it to them in an email or via Twitter.

Yes, instead of waiting for them to feature you, you can feature them first.

You’re going to be looking for the influencers in the lingerie industry anyway. Write up the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, and vloggers. Heck, throw in major Twitter accounts in there, too.

Here are possible headlines your blog post can take:

  • The 10 Most Important Hairstyle Bloggers You Should Be Following
  • The 15 Twitter Accounts You Should Be Following to Discover New Hairstyles
  • The 20 Instagram Accounts With the Prettiest Hairstyle Pictures
  • The Five Youtube Personalities That Have the Best Tutorials on Hair

In the blog post, list them and come up with a short blurb discussing what they’re about. Need an example of what that post might look like? See below.

Next, send the post to them through your Twitter account or to their email address, with a message like the following. If you send the post via Twitter, it’s critically important to mention their handles, with a message like:

@sam, Just wanted to let you know that I love your tweets, and featured you in a list of the top (type of list):

And if you send an email, you might consider this template:

Hi Arthur,

My name’s Hermione, and I just wanted to send you a short note to let you know that I’ve featured you in a blog post highlighting the most essential (vloggers/bloggers/Instagram/Twitter users) to follow for insights, along with (famous personality x) and (famous personality y).

Thanks for such great work!


Don’t be too obvious that you’re just trying to get their attention. As long as your blurbs are thoughtful, they’ll be flattered. If they send it out to their network, all the better.


A store only gets launched once, and you won’t again have an easy excuse to reach out to a lot of people. So do everything you can to get traffic and convert them into customers.

Once you’ve built a following, look toward other ways to establish yourself as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans on social media, and spending money effectively on social media ads and on Google Adwords.

Good luck.

Article was republished from

Halloween Costumes – Information For Effective Leads Generation

According to studies, you only have 0-8 seconds to get a visitor to decide if he/she wants to continue reading when he/she found your website. Statistic shows that 96% of the visitors that found your website are not ready to buy. This means if 100 visitors come to your website, you could best convert 4 of them instantly while the rest are still trying to gathering information to find the trust they need. So what information should you be presenting to these group of people? First let us look at how a visitor becomes a buyer.

Everyone goes through 3 different stages before they become a buyer. The 3 stages are:

1. Information gathering stage

2. Product evaluation stage

3. Decision stage

Does your website contain information that could satisfy the needs of visitors from these various stages?

For example, when you have some new arrivals of Halloween costumes on your website, how do you structure your website content so that visitors at their information gathering stage would buy your idea first before deciding to buy your goods?

The most important thing to do to generate leads here is to first build yourself a thought leader in this industry.  Here are some good ideas how you could do that:

1. Talk about some common topics about Halloween costumes e.g. Should you be wearing a costume that is sexy or a costume that is fully wrapped up like the nun costume below?

Sexy Nun Costume For Halloween
sexy nun vs traditional nun












2. What type of costume should you be wearing and why does this matter? How others actually think of you when you dress up in that way? Look at the graphics below to get some ideas before you dress.

Sexy Halloween Costumes
What does the different Halloween dress up mean?

3. What kind of costume is perceived to be racist? I am sure everyone should avoid this by all means.

4. Why it is important to get ready a few different type of costumes rather than just having one (Someone might be wearing the same as yours).

Above are just some great examples how you could add value to your customers on your website. Pure promotional content on the website would drive away visitors who are still gathering information to find the trust element they need. Being a thought leader helps you to generate leads in this industry and that is what we believe in doing.

Claim your free Halloween costume with a limited time when purchasing from us. Visit our shop now.

Wella Lingerie is the best place to shop for Halloween costume. We wish all of you a very happy Halloween!

Halloween costume


12 Ways to Optimize Press Releases & Avoid Google Penalties

Turnkey store members should pay attention to this article as it is important if you are using press release to promote your site:

Google’s most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.

It’s true: the world’s largest search engine called links in press releases “unnatural” and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?

For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are “optimized anchor text.”

Is This a Big SEO Deal? Yes. No. Maybe.

Google has been slowly squeezing the SEO life out of press releases for a while now.

“In 2006 online press releases were amazing for SEO. In 2013? Not so much,” said Joe Laratro, SEO expert and PubCon lead moderator “Online press releases have had very little value in terms of links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes.”

But what about the anchor text links in past press releases? Will the ghost of Google past haunt companies with surprising penalties in the future? Will brands have to back track to older press releases to protect themselves.

“The real concern for the SEO industry right now should be backdated enforcement. If this is now considered a ‘penalizable’ tactic, how are companies that have been using this tactic for over a decade going to deal with the old content and links?” Laratro asked. “How quickly can the online newswires update their systems to support the rel nofollow? In my opinion this will have a fairly large effect on the online paid newswire release business.”

Many more SEO industry experts agree. The clean up work with old press release content that’s been spinning links across the web for years is a big SEO issue.

“There are press releases archived across the web that you will have no control over – how do you clean that up?” asked Bruce Clay, president of Bruce Clay Inc. “Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you’re still looking at the larger problem of pruning links on the many sites that have republished those press releases.”

Don’t Optimize Links, Do… What?

Organizations are now left wondering what they can do with press releases past, present, and future.

“If a client has real newsworthy content, an online press release is worth doing, but I would be very careful with the links at the moment, at least until the rel=nofollow options are live,” Laratro said. “Companies should still include one or two links in order to get the reader over to the website or blog. This may cause a shift back to more traditional types of PR work – not necessarily a bad thing.”

The Ghost of Press Release Past

The first press release was written in 1906 by Ivy Lee and actually published verbatim in the New York Times. It wasn’t until the mid-1990s that wire services began releasing news direct to consumers vis the Internet. Since then, journalists have relied on press releases to help track company news and come up with story angles and sources.

Today the digital press release reaches beyond the journalist and carries company news direct to customers, prospects, bloggers, and more. The press release lifeline streams through the veins of search engines and flows into social media.

Google might have killed the link juice, but press releases are still alive and kicking according to media experts.

“While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to deliver their messaging straight to their target audiences, there is a contingent that are issuing press releases for the sole purpose of generating inbound links, and this is the practice Google is discouraging,” said Sarah Skerik, vice president, content marketing, PR Newswire//MultiVu. “This is not an indictment of PR.”

The Digital Path of a Press Release: It’s About Content Discovery

Press release is an important Press releases are more than a simple SEO tool. Press release content helps reach journalists, influencers, and consumers.

The AP, Dow Jones, Reuters, Bloomberg, and thousands of other major newsrooms worldwide have feeds of press releases piped directly into their editorial systems. And almost 8,000 websites, including some of the world’s largest news sites, publish stories as a result of wire services such as PR Newswire.

Let’s not forget the social media intersection of press releases. They help fuel the content fire and drive social interaction, sharing, and engagement – and are the launching pad for company news. Taking a drive off main street, press releases are part of the Wall Street creed, meeting financial disclosure.

In 140 characters or less: Press releases drive broad discovery of your news message in search and social.

“None of this has anything to do with link building and SEO,” Skerik said. “We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares – that’s where press releases add value.”

Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn’t fully embraced the concept of public relations optimization, so they might not realize the missing link.

“This is a big SEO deal,” Jarboe said. “And it would also be a big deal for PR, if more public relations people were optimizing their press releases. But most of them still aren’t.”

Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey.

12 Things You Can Do With Digital Press Releases

  • Adding links still helps drive traffic to a website. “Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by Econsultancy. It can be one of the important objectives of press release SEO, too,” Jarboe said.
  • Improve the user experience.
  • Increase visibility in search and social.
  • Use press releases as inroads to more information and details on a blog or website.
  • Spark a story idea and attract a journalist or blogger to do a larger story that might gain a natural link.
  • Educate and inform your audience.
  • Build relationships.
  • Report company news or industry data.
  • Use images and video to increase pageviews and attention.
  • Embed video and multimedia.
  • Create an infographic version of press release tell your story.
  • Broaden your distribution and use social networks to report news – both paid and organic.

5 Things You Can’t Do With Press Releases

  • Generate inbound links.
  • Add link juice to your SEO campaign.
  • Use press releases as part of your link building strategy.
  • Optimized anchor text links, Google now says this equates to unnatural links.
  • Keyword stuffing.


Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room for press release optimization opportunities like in any other digital content using:

Optimized keywords.







Social media messaging.

Gaming the system is yesterday’s news. Today’s press releases still work the natural, social, and mobile way of tomorrow.