Category Archives: Marketing

6 Practical and Proven Ways to Drive Traffic to Your New Online Store

You have signed up with our turnkey solution service and is now the owner of your turnkey store. You are taking charge of your business and your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.

This post is all about getting traffic to your new store by targeting influencers and getting attention. We offer actionable tactics and provide six templates you can copy and paste to use for your campaigns. And at the end we share the most important things you should do as an established business to keep the momentum going.

Now let’s start getting you some traffic.

1. Send free samples to Instagram influencers

Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.

It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.

For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products?

Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers.

How do you find these popular accounts?

By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.

You might also check out WEBSTA Hot, which features the most popular hashtags trending now.

It was by searching through WEBSTA that we discovered Steph Brinkerhoff, a professional wedding hair stylist and makeup artist based in Utah. Her Instagram handle is @hairandmakeupbysteph, and she has about 150,000 followers.

Look: In her bio, Steph features a link to her blog, Hair and Makeup by Steph. You can find there all sorts of advice on hairstyles.

And just as importantly, you can find above a link to her “Contact” page. It lists a phone number, email, and a contact form. From there, you can initiate contact.

Another effective way to target Instagram influencers is by using the Instagram app on your phone. You can check the “popular page” which contains photos that are trending and have thousands of likes. Look for photos related to your industry and click over to the user’s profile to see if she has a large audience and a way to get in touch.

For example, here’s how that might look if you sold pet-related products.

Typically if a popular account has contact information – especially an email address – in her bio, it usually means she’s open to product placements, partnerships and advertising opportunities.

Now when it comes to reaching out, it’s important to be strategic about this. Not every Instagram user with a lot of followers is willing to feature products from users. We’re certainly not recommending that you target Steph or nala_cat to get your product featured. Instead, this simply describes the journey of the targeting process.

What might a reach-out campaign look like? If a business address can be found on a contact page, send along a sample directly and attach a note to describe the product.

And if there’s no actual address, you might send a note to ask whether the Instagram user might be willing to accept samples. Here’s a template you can use:

Hi Janet,

My name is Lauren, and I’ve been a big fan of your Instagram posts.

You might be interested to know that I’ve recently launched an online store around (the type of product you sell). I’m particularly proud of (the product that you’re sending), and wonder if you might accept if I pass along a sample of it. If you like it as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.

Lauren

yoursite.com

2. Reach out to bloggers and press

There are other people you can reach out to: bloggers, vloggers, and press. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite similar to reaching out to Instagram influencers.

The best way to find bloggers is simply by looking for them on Google.

On Youtube, you might try out keywords like: “hair advice,” “hair tips,” and “hair care.” Then see whether the makers of the videos post regularly on aspects of writing about hair products.

You may have to play around with your keywords to find the people who may be interested in your product. There are many people who review products on video part-time or for a living.

Another tried and true method for getting traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch.

When reaching out to the press, a concise pitch is nearly always better than the long pitch because reporters see lots of pitches. If you’d like to get press attention, write a short and compelling email. Tell them about what makes you different, and try to pitch yourself as a local success story.

Just as it would be with an Instagram personality, getting coverage from a popular blog, from a vlogger, or from the press can drive a lot of sales to your store. Reach out to them just as you would to an Instagram personality to send them a sample and a short note.

What can you write to a blogger or a vlogger? We’ve put together this template to get you started.

Dear Hailey,

My name is Richard and I am a (your info) who also sells (your product). I’m a fan of your blog on (focus of the blog), and especially enjoyed a recent post on (focus of a recent blog post).

I just wanted to let you know that we’ve recently opened an online store to sell (your product). Our products are special for the following reasons (list two or three reasons why they’re special).

I’ve sent a sample of (your product) the address listed on your contact page. If you love it as much as I do, perhaps you’ll consider sharing with your audience? Please let me know if you’re interested in learning anything at all about these. My direct number is: (direct number).

Richard

yoursite.com

And to the press? You can pitch to be featured as a success story. Find the appropriate person at the paper of interest, and send them a note that might go like this:

Dear Mark,

My name is Dana and I am a local resident of (your town). I’ve recently started an online store selling (your product) and I wonder if (the paper) might be interested in this local story.

Not many people are yet selling online from (your town). This is a pretty new thing, and we hope to be big soon. We have an interesting story: (tell the story of your founding or the source of your products in two to three sentences.)

Please let me know if we can tell you anything more about our product and our story. Maybe other local residents can learn a few things about selling online.

Dana

yoursite.com

All of these people have audiences, and getting their attention when you have just launched and are still novel may be your best shot at getting covered.

Note: You don’t have to target the biggest and most successful people. Your chances of getting featured are better for people with smaller audiences, because they’re not constantly swarmed by people who are looking for a feature. In fact, Chris Dammacco, who sells retro video games, has made a conscious decision to target Youtube vloggers with smaller audiences. Keep in mind that the loyalty of the audience matters almost as much as its size.

3. Post your store to reddit

The whole internet hangs out on reddit. In addition to its main page, which aggregates the most popular content, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject, for example, /r/bicycling, /r/scifi, or /r/corgi.

There are a few threads that you should be paying attention to that may help your business.

First, everybody should be browsing the /r/entrepreneur subreddit. With about 79,000 subscribers, it has lots of interesting tips and discussions on starting a business. You might also be interested in the related/r/smallbusiness thread as another source of general business advice.

Let’s stick with hair products. Well, maybe you want to check out the /r/femalehairadvice thread. There’s a lot of discussion on all aspects of haircare for girls.

Take a look also at related subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair. As we said, there are a lot of niche subreddits out there.

Make your posts very brief, displaying only the essence of what your new store is about. One example of a headline that you might use could be something like:

Who says that short hair can’t be fancy? My store in Philadelphia makes accessories for guys with really short hair.

Make it snappy, catchy, and not very sales-y. You should also check out the Reddiquette guide to check out whether you’re following reddit guidelines.

Pay attention also to the rules of your subreddit. They’re always found in the sidebar to the right of the subreddit. Some subreddits don’t allow promotional material – so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link, or in extreme cases you may even get banned from the subreddit. Read the rules.

4. Get friends and family to share

Are you at the age yet when all of your Facebook friends are posting pictures of their babies? Isn’t it annoying?

Many people are sick of looking at baby photos, but you can probably get away with sharing your online store. People don’t launch businesses too frequently, and so it’ll probably be quite novel within your circle of friends to see you start your own business.

Do you know the site Upworthy? Of course you do. Upworthy articles are in everyone’s Facebook feeds. Now did you know that its initial momentum was generated by friends and family. They set a goal of getting 1,000 Facebook fans by the end of the day of their launch date. It worked, and that’s part of what gave them the initial traction to take off.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note, and tell them about your new store.

Don’t focus the ask on getting them to buy your products. You should instead offer them your products for free. They are your friends and family, after all.

Instead, ask them to share the store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often. You’ll have a higher rate of success than reaching out to strangers, and if enough of them share, that may give you sufficient momentum to keep a regular stream of customers.

What might that message look like?

Hey everyone,

Craig here. I’m really excited tell you all about a store I built online: (yourstore.com).

It sells (your product), and I’m really excited for it. If anyone’s interested anything I sell, send me a note. I’ll send you a few things for free :D

Would you share and spread the word about it? I’d really like to get some momentum going.

Craig

Add exclamation marks as required.

5. Pro-actively engage on Twitter

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on peoples’ radars as a cool new store.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread, managed to get over 500 followers before it opened its store in Toronto.

That’s nothing to sneeze at. How did it get a few hundred followers pre-launch?

First, it generated some follow-backs by following select people on Twitter whom it determined may be interested in a new bakery. These include restaurateurs and self-declared bread enthusiasts in Toronto.

One tool that you can use to find relevant users is Followerwonk. Log in through Twitter, and you can search relevant keywords in bios and profiles.

It has also been following a disciplined tweeting strategy. Blackbird has been baking and distributing their breads around interested stores around Toronto, and have been uploading lots of pictures of breads to Instagram and Facebook. The pictures are mouthwatering – and shareable.

It also engaged very pro-actively with people who sent tweets about the local community. These topics included life in Toronto, great food there, and, of course, bread.

It has finally tweeted often about when the store would open, building anticipation.

And so when it finally opened, there were lots of interested people ready to coming knocking and buy its bread.

Here’s the central strategy: Search Twitter for for keywords related to your business and then look for chances to help people or add value in a way that lacks a sales pitch. Let people discover themselves why your tweets are valuable.

6. Write a blog post featuring people with audiences and send it to them

Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

Our final suggested tactic for getting traffic goes back to reaching out and connecting to people with big audiences, and bloggers in particular.

Instead of reaching out by sending a sample of your product, you might get traffic in a more roundabout way: By writing a blog post about them, and sending it to them in an email or via Twitter.

Yes, instead of waiting for them to feature you, you can feature them first.

You’re going to be looking for the influencers in the lingerie industry anyway. Write up the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, and vloggers. Heck, throw in major Twitter accounts in there, too.

Here are possible headlines your blog post can take:

  • The 10 Most Important Hairstyle Bloggers You Should Be Following
  • The 15 Twitter Accounts You Should Be Following to Discover New Hairstyles
  • The 20 Instagram Accounts With the Prettiest Hairstyle Pictures
  • The Five Youtube Personalities That Have the Best Tutorials on Hair

In the blog post, list them and come up with a short blurb discussing what they’re about. Need an example of what that post might look like? See below.

Next, send the post to them through your Twitter account or to their email address, with a message like the following. If you send the post via Twitter, it’s critically important to mention their handles, with a message like:

@sam, Just wanted to let you know that I love your tweets, and featured you in a list of the top (type of list): yourblogpost.com

And if you send an email, you might consider this template:

Hi Arthur,

My name’s Hermione, and I just wanted to send you a short note to let you know that I’ve featured you in a blog post highlighting the most essential (vloggers/bloggers/Instagram/Twitter users) to follow for insights, along with (famous personality x) and (famous personality y).

Thanks for such great work!

Hermione

yoursite.com

Don’t be too obvious that you’re just trying to get their attention. As long as your blurbs are thoughtful, they’ll be flattered. If they send it out to their network, all the better.

Conclusion:

A store only gets launched once, and you won’t again have an easy excuse to reach out to a lot of people. So do everything you can to get traffic and convert them into customers.

Once you’ve built a following, look toward other ways to establish yourself as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans on social media, and spending money effectively on social media ads and on Google Adwords.

Good luck.

Article was republished from http://turnkey.lingerie-supplies.com/article/6-practical-and-proven-ways-to-drive-traffic-to-your-new-online-store-3675.html

Turnkey Store Help Guide – How to Set Up Discount Coupon Code

Some of our turnkey members have problems setting up the discount coupon codes. It is pretty simple. The instruction is provided in the help guide and here are the step to step instruction how the code could be set up:

Step one:

Go to <Customers> navigation bar and select “Discount coupon” tab.

Discount code 1

Step two:

Click on “On a coupon” button located at the top right corner.

Discount code 2

Step three:

Select either “Get a discount” or “Reduce an amount” option. “Get a discount” means the discount is given in percentage of sales amount. “Reduce an amount” means a fixed amount of discount is given.

Discount code 3

 

Step 4:

Fill in the required information:

“Coupon name” is the name you wish to give for this promotion campaign. It could be any name, for example, Halloween promotion.

“Discount” is the amount or the percentage for the discount to be given.

“Threshold” means the starting amount of which the discount would apply. For example if you key in 5 in this field, it means the discount would only apply when the order total amount is equal or greater than US$5.

“Expiry date” lets you set a time frame for this promotional campaign.

Discount code 4

 

Step 5:

You could customize your own discount code by clicking “yes” or you could let the system to generate the codes for you randomly by clicking “No”.

If you choose to customize the code by clicking “yes”, the field below it would change to “code”, and you are required to fill in your own code.

Discount code 6

If you customize the code, there is no limit how many times your customers could use the same code to get the discount.

If you choose “No” on the “Customize your discount code”,  you are required to fill in the number of coupons you need to generate. The codes would then be generated by the system. In this regard, each code could only be used one time by the customers to get the discount.

Discount code 7

Step 6:

Go back to the discount coupon listing and you would see this:

Click on “View code” and you would see the discount code.

Discount code 8

Step 7:

Start emailing your customers on the discount codes and ask them to use the coupon code when shopping on your website.
If you would like to find out more about our turnkey solution service, please visit http://turnkey.lingerie-supplies.com or email us at info@lingerie-supplies.com.

wella lingerie turnkey website for dropship business
wella lingerie turnkey website for dropship business

Halloween Costumes – Information For Effective Leads Generation

According to studies, you only have 0-8 seconds to get a visitor to decide if he/she wants to continue reading when he/she found your website. Statistic shows that 96% of the visitors that found your website are not ready to buy. This means if 100 visitors come to your website, you could best convert 4 of them instantly while the rest are still trying to gathering information to find the trust they need. So what information should you be presenting to these group of people? First let us look at how a visitor becomes a buyer.

Everyone goes through 3 different stages before they become a buyer. The 3 stages are:

1. Information gathering stage

2. Product evaluation stage

3. Decision stage

Does your website contain information that could satisfy the needs of visitors from these various stages?

For example, when you have some new arrivals of Halloween costumes on your website, how do you structure your website content so that visitors at their information gathering stage would buy your idea first before deciding to buy your goods?

The most important thing to do to generate leads here is to first build yourself a thought leader in this industry.  Here are some good ideas how you could do that:

1. Talk about some common topics about Halloween costumes e.g. Should you be wearing a costume that is sexy or a costume that is fully wrapped up like the nun costume below?

Sexy Nun Costume For Halloween
sexy nun vs traditional nun

 

 

 

 

 

 

 

 

 

 

 

2. What type of costume should you be wearing and why does this matter? How others actually think of you when you dress up in that way? Look at the graphics below to get some ideas before you dress.

Sexy Halloween Costumes
What does the different Halloween dress up mean?

3. What kind of costume is perceived to be racist? I am sure everyone should avoid this by all means.

4. Why it is important to get ready a few different type of costumes rather than just having one (Someone might be wearing the same as yours).

Above are just some great examples how you could add value to your customers on your website. Pure promotional content on the website would drive away visitors who are still gathering information to find the trust element they need. Being a thought leader helps you to generate leads in this industry and that is what we believe in doing.

Claim your free Halloween costume with a limited time when purchasing from us. Visit our shop now.

Wella Lingerie is the best place to shop for Halloween costume. We wish all of you a very happy Halloween!

Halloween costume

 

Are You Moving Forward With A Proper Plan In Your Lingerie Business?

Your Lingerie PlanPanda, penguin, hummingbird are all part of the animal and bird kingdom and quite cute to their many fans. For those of us in the internet marketing (IM) world though or basically anyone who relies strictly on search engine traffic to promote their online business, these same monikers have caused more sleepless nights in the past few years than any other.

If you didn’t know, what I’m talking about are the names that the largest search engine in the world nickname’s their latest algorithm changes, all in the hopes of cleaning up their results and providing the most relevant searches for the appropriate terms.

This is why when you type “the best wholesale lingerie supplier” into your favorite search engine, Wella Lingerie (www.lingerie-supplies.com) shows up! Okay, that was a shameless plug but hopefully you get the idea I was trying to make is that we are constantly keeping up with the latest trends in order to maintain the high search engine positions that we’ve worked hard to achieve.

Of course, it was not always like this and for many of our turnkey customers as well as the dropshippers who purchase products with us, keeping tabs of all of this stuff can in fact be overwhelming. As mentioned in a previous post of mine, this was a primary reason I’ve come onboard with the Wella Lingerie Team. To help our loyal customers and blog readers to achieve great success in their lingerie business.

Are You Sticking To Your Lingerie Marketing Plan?

Lingerie Marketing

So first off, be honest with me and more importantly yourself. Do you have a marketing plan in place for your lingerie business? Did you start out all wide eyed and optimistic, only to throw your hands in the air and say, “this doesn’t work!”.

Believe me, I’ve said the same thing hundreds if not thousands of times myself. After carefully analyzing what I was doing though, after ready Darren Hardy’s, “The Compound Effect” (something I read at least once a year to refresh his principles in my mind), I realized that often found myself chasing the latest trend or fad. In the internet marketing world, this is known as “The Shiny Object Syndrome”.

Basically, once you first get into an online business, you realize that there are a ton of ways to promote your new web store. You immerse yourself in self study and maybe even attend a conference or two to see if you can find that secret that all the marketing gurus will reveal to you.

Although you can make great friends at the bar at these events and even veer off in your focus to attempt your hand in something else due to all the money these guys and gals are making online. Most of the time, one will leave these events all excited but soon after a few days be back in the same place as you were before. Maybe even a few thousand dollars poorer in the process.

What I am here to tell you is you have to make a plan….and stick to it! Implementation and consistent effort will be the key to your success. Be honest with your ability and also your budget. As the saying goes, “It takes money to make money” and this holds true in online businesses as well.

Many years ago, it was possible to incorporate some methods known as free, but with the influx of all the eager hopefuls in the marketing game, most of those opportunities have been closed, or take too much manual effort to get the results you were hoping for.

It is still possible to do some methods but be aware, those same techniques are known by people like me. We throw some marketing money into the mix and it’s like pouring gasoline and lighting it up! Every method can be made better with more money.

So okay, you’ve read this far down and stuck with my ramblings about the internet marketing industry. Means to me, that you have a passion to succeed and curious about what we at Wella can do for you right?

Stay tuned as in future posts, I will go over different methods you can use that don’t cost an arm and a leg to get involved with but will multiply your efforts and earn you more money.

We’ll lay out a relevant methodology for promoting your lingerie website and keep you focused on your goals. There are so many options and it’ll be up to you to pick the best one that suits your style. This will be the key to your success.

We’ll also show you some examples of our turnkey customers who took part in our BETA marketing program and have significantly improved their traffic numbers.

All in all, I hope that I can provide you as much value as we appreciate you being a customer of Wella Lingerie. If you have any questions or requests on marketing topics you want me to discuss, mention them in the comments below!

Private Labels Help Boost Your Brand Overnight

 Private label is important if you are selling the items under your own name. Below are the conditions of ordering private labels from us:

The minimum quantity to make a private label is 2000 pcs. The cost of making the labels depends on the complexity of the design and colors of the label. Generally, the cost is about US$80 to US$100 for 2000 labels (simple design). You could email to us with the design of your label so that we can give you a more accurate quote.

After the making of the labels, we would keep the labels for our customers and we insert the labels on the items ordered every time they make a purchase with us. The labour cost of inserting (sewing) the label on the items is US$0.15 per label. For example, if they order 300 pieces of lingerie, the labour cost of sewing the labels will be US$45. We do not charge anything if the pieces of lingerie to be sewn are less than 5 pieces.

Visit us at lingerie-supplies.com for more details.

private labels
private labels
private labels
private labels

 

Is Your Lingerie Business Opportunity Everything You Hoped For?

It’s the almost the end of the month and already one twelfth of the year has passed. Are you on your way to achieving those goals you set for your lingerie home business? Let’s be honest with ourselves since the majority of the population has already failed in most of their New Year’s resolutions by now, and I myself can be included in this group.

Lingerie BusinessLingerie Business Opportunities Still Viable?

What you say? Isn’t this guy supposed to be giving me a bunch or “rah rah” of how cool he is and on track for massive goals already for this year? How magically with a few words, he will dole out sage advice that will turn my lingerie business right around. I could say a bunch of cool things to convince you that you should listen to me but I think you being told the truth is more important.

I plan to have a long term relationship with you so being blunt up front about how tough this business will be may hopefully convince you I have your best interests at heart. I want you to succeed at this because your success is our success, but you won’t achieve anything if you are not honest with yourself first.

Me laying everything out and interacting with you, the lingerie business owner, is the main purpose of me being involved with Wella Lingerie and posting on this blog. I have over 8 years of experience in the internet marketing space so you can be sure that I can answer most of your questions about how to take your lingerie plans to the next level.

All the marketing techniques in the world won’t mean anything though if you don’t really know what the whole purpose you are doing this in the first place right?

Why do you sell lingerie at all? Is it because it’s cool? Sexy? Easy? Were you someone who had the grand idea of throwing lingerie home parties, expecting people to be throwing money at you?

Maybe you tried one of those franchise or multi-level marketing opportunities in the lingerie industry and realized that if you dealt directly with a manufacturer or even a wholesaler, your profits would significantly increase (which is totally correct but something we’ll talk about in another post).

Whatever the reason you got involved, many of you quickly realized that unless you had an existing customer base prior to sourcing products, the road is a significant uphill battle. Becoming a lingerie representative salesperson wasn’t what you wanted and probably not what you expected at all!

So why do it right? That is what you have to honestly ask yourself. If you are in it for the quick money, there are plenty of other ways you can do that in the internet marketing world instead of dealing with sexy lingerie.

If however you have a passion for lingerie and love to talk about it and even submit designs you feel would be popular, than this business is for you!

Take the time to think about this carefully and let us know in your comments below why you are in this business. If you are new, even better. Tell us why you have chosen lingerie versus every other opportunity you could have done.

In future posts, we’ll talk in greater detail about how you can take that passion and put together a lingerie business plan that will insure your success. Hope you’re excited because I certainly am :)

Looking forward to hearing from you all!