Category Archives: Lingerie Website

The History Of Lingerie And The Evolution Of “Sexy”

Fashion’s closest answer to the puzzle of sensuality is simple: lingerie. A myriad of shape, texture and color, lingerie manipulates our individual concepts of sexy and the clothes that represent those tastes. It suggest, it flirts, but it never reveals all. And that’s the core of it’s essence: mystery. Complete exposure could never suffice, as it signifies an e-vite of constant availability. No, lingerie has always been seen as a curious subject, carefully choosing what to hide and what to bare.

Throughout history lingerie has served as women’s answer to questions of individual sensuality and suggestion, and so from the many years of bustiers, bras and the babes that wore them, we’re exposing it all.







Not to any surprise, the 1800s’ version of sexy was’t any version at all. Any suggestion of intimacy was of a covert matter, an almost shameful secret only divulged behind closed doors and only shared between man and wife. The suppression of sexuality then quite literally translated into sartorial matters: the corset. Nearly every aspect of this garment was engineered to pull, push and manipulate the female body, from the drawstrings that cinched the waist together to the whalebone that pushed the breasts forward. Such constraints had a definite affect, causing women to suffer from organ deformation, crushed ribs and even miscarriage. But the era of lingerie’s suppression would quickly come to an end as fashion’s newest invention found its limelight.

Bloomers and Bras


Getty Images

With Mary Phelps Jacobs’ invention of the bra in 1910, women were finally getting the choice and freedom that lingerie was meant to offer. Society’s corset requirement began to fade with WWI shortages and lingerie companies were in need of new solutions for their customers, one of these being the bra. Because of the 20s’ sleek and skimpy silhouette, women were going to need underwear of the same cloth, thus also introducing the slip. Much contrasting from the suppressive nature of earlier centuries, the slip granted a newfound liberation and simplicity. Granted, this image was quite androgynous and promoted a sort of boyish figure not usually associated with an image of sex, but by using lingerie to celebrate the female body, “sexy” was exactly the term for it. As styles changed in the 30s and 40s, underwear followed suit and women bought their lingerie in separates: bras and bloomers. These options again were a step in a positive direction, but still had a certain veneer of secrecy. Something would need to break this wall in order for a more available version of “sexy” to be found.

The Curves of Rebellion

pin up collageGil Elvgren, Harry Eckman

But with the 1950s, lingerie finally developed its overt display and societal acceptance. The image of sex could finally become tangible, and this was in part due to the rise of pin-up girls. Pin-up girls were pictures of often scantily-clad models printed on posters for the walls of America. On these models were the lingerie trends of the decade, advertising everything from seamed stockings and girdles to bustiers and corselets. In total, these trends encapsulated the newest image of sex: curves. With the 60s and 70s continued an era of sexual liberation and lingerie styles again evolved, but almost in a digressional manner. The 60s version of underwear was no underwear, as seen in the decade’s infamous bra burning and invention of the No-Bra. The 70s had a return to lingerie, but in a sleeker sense with trim nightgowns and loose fabrics.

Cher And Body Suits: A Love Affair

PicMonkey CollageMarie Claire

80s lingerie could not be explained without Cher, who was famous for debuting this little number in concert. Lingerie had officially gone back to the one-piece or teddies that had been forgotten for quite some time. Along with the body suit, popular styles were thongs, g-strings and any piece with a high-cut leg. Much opposed to the 80s’ version of sex, the 90s found its version in an androgynous display of very little clothing. The most commonly known example was in Calvin Klein’s controversial ads of the decade. Even though he was technically selling clothing, his models often wore no clothing at all, challenging ideas of nudity and the connotations of sex that go with them. In addition he created the unisex Calvin Klein waistband to prove that sexuality didn’t always have to be determined by gender. While his ideas and ads were widely known, they were also heavily censored and even faced a few child pornography charges. Still, his ideas of sex represented a new version that defied past standards and limitations.

The New Sexy

landscape-1432654179-gettyimages-459853378Getty Images

Today lingerie is obviously more accessible than ever in a variety of forms, but more importantly it has contributed a modern version of sexy completely unique from past eras. This new version is not about what’s covered up or not, but about the woman underneath it all. A woman of confidence. A woman of strength. A woman who encapsulates whatever sort of sexy she wants.

After all of these years, we’re happy that this is the sort of woman that lingerie has become.

Find out more details on our website at including great deals and savings, some of the lowest ever!

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Quick Tips On Products Display

Quick tips on changing the products display order on the webstore and assigning products to more than one category in bulk

1. To arrange for the order of display for the products on your website, you could do it by adding a number to the “Sort” field available on the product listing as illustrated as follows. You can insert any number you like. The items with larger numbers would display before the items with smaller numbers. If a few products are having the same number, it would be displayed according to the sequence the product was added.

2. To add or change the sort order in bulk, simply select the product you would like to edit and click on the “Set up sort order” button displaying at the bottom of the product listing page to change.

3. To add the products to another category in bulk, simply tick on the products you want to add and click on the “Batch to change categories” button displayed on top of the product listing as illustrated below:

a. Select “Move to other categories” if you want the selected products to appear in another category (you can assign the products to not more than 5 other categories).

b. Select “Change the default category” if you want to change the primary category of the selected products.

Please visit our FAQ for all the answers to your questions regarding our turnkey store solution.

Wella Corset unleashed new video – The Beautiful Moment

Wella Corset unleashed new video – The Beautiful Moment

Watch it now!

Note: We now create similar videos for turnkey members. The videos would come with variety of styles and would be created under the very own brands and company names of the members. This is for a limited time only. For more details please email us at

Sign up our turnkey solution service today and make your own lingerie brand.

Congratulation to the Winner of Our Mega Prize worth US$3000

We are glad to announce that the winner of our Mega Prize for Halloween Promotion. This is the biggest prize we have ever given away in the entire history of our business.

Mega Prize Winner

If the winner is not you, please do not be upset.

The give away would continue to happen……but you have to be really sensitive to our announcements and emails. Make sure you do not miss any single one of them.

Note: The mega giveaway is only for our turnkey member. If you are not a member yet, remember to sign up at

Turnkey Store Help Guide – How to Set Up Discount Coupon Code

Some of our turnkey members have problems setting up the discount coupon codes. It is pretty simple. The instruction is provided in the help guide and here are the step to step instruction how the code could be set up:

Step one:

Go to <Customers> navigation bar and select “Discount coupon” tab.

Discount code 1

Step two:

Click on “On a coupon” button located at the top right corner.

Discount code 2

Step three:

Select either “Get a discount” or “Reduce an amount” option. “Get a discount” means the discount is given in percentage of sales amount. “Reduce an amount” means a fixed amount of discount is given.

Discount code 3


Step 4:

Fill in the required information:

“Coupon name” is the name you wish to give for this promotion campaign. It could be any name, for example, Halloween promotion.

“Discount” is the amount or the percentage for the discount to be given.

“Threshold” means the starting amount of which the discount would apply. For example if you key in 5 in this field, it means the discount would only apply when the order total amount is equal or greater than US$5.

“Expiry date” lets you set a time frame for this promotional campaign.

Discount code 4


Step 5:

You could customize your own discount code by clicking “yes” or you could let the system to generate the codes for you randomly by clicking “No”.

If you choose to customize the code by clicking “yes”, the field below it would change to “code”, and you are required to fill in your own code.

Discount code 6

If you customize the code, there is no limit how many times your customers could use the same code to get the discount.

If you choose “No” on the “Customize your discount code”,  you are required to fill in the number of coupons you need to generate. The codes would then be generated by the system. In this regard, each code could only be used one time by the customers to get the discount.

Discount code 7

Step 6:

Go back to the discount coupon listing and you would see this:

Click on “View code” and you would see the discount code.

Discount code 8

Step 7:

Start emailing your customers on the discount codes and ask them to use the coupon code when shopping on your website.
If you would like to find out more about our turnkey solution service, please visit or email us at

wella lingerie turnkey website for dropship business
wella lingerie turnkey website for dropship business

Lingerie Dropshipping with Turnkey Online Solutions

To those who dare to try out in business, we offer you with the latest online tool which is powerful and easy to use i.e. the world’s first lingerie online solution that provide users with a professional website which is ready to convert visitors into customers.

Upon signing up for our turnkey solution service, you are going to own a ready lingerie business ecommerce website within 24 hours (after setting up the DNS for the domain name). The goods would be shipped directly to your customer when there is an order. The payment would be paid to you directly by your customers. We do not disclose our identity to your customers when shipping the goods. The shipping fee is free on the turnkey site.

This service primarily help you save plenty of the time and cost on website building, hosting, looking for suppliers, inventory management, shipping and handling and all other operating costs. What you need to do is to market the website and bring in customers (we also can help you on this).

The cost of operating the store is US$30 per month. The one time set up fee is US$50 or US$100 for without domain registration or with domain registration respectively. Member could also choose to sign up quarterly, half-yearly or annually. The cost would be US$90, US$150 and US$255 respectively.

Turnkey Lingerie Business
Turnkey Lingerie Business

Some asks why the costs of products in the turnkey store are higher than that of the website. The costs of the products in the turnkey store are inclusive of shipping cost, i.e, US$6 more than the dropship price on our website for each item. Member could view the dropship prices on our website after registering a dropship account on our website. The shipping is free on the turnkey store with airmail and you can upgrade the shipping to expedited service. With purchase of more than 2 items, the shipping would be upgraded automatically to expedited service.

The turnkey solution service has already benefited a lot of online businesses. Come and feel it and you would know how amazing it is. It is easy to use and dropshipping has never been this easy before. You can learn more about our turnkey solution service at All the features of our turnkey stores are listed on