Category Archives: Lingerie Brands

The History Of Lingerie And The Evolution Of “Sexy”

Fashion’s closest answer to the puzzle of sensuality is simple: lingerie. A myriad of shape, texture and color, lingerie manipulates our individual concepts of sexy and the clothes that represent those tastes. It suggest, it flirts, but it never reveals all. And that’s the core of it’s essence: mystery. Complete exposure could never suffice, as it signifies an e-vite of constant availability. No, lingerie has always been seen as a curious subject, carefully choosing what to hide and what to bare.

Throughout history lingerie has served as women’s answer to questions of individual sensuality and suggestion, and so from the many years of bustiers, bras and the babes that wore them, we’re exposing it all.
1800s-collage

 

 

 

 

 

 

Not to any surprise, the 1800s’ version of sexy was’t any version at all. Any suggestion of intimacy was of a covert matter, an almost shameful secret only divulged behind closed doors and only shared between man and wife. The suppression of sexuality then quite literally translated into sartorial matters: the corset. Nearly every aspect of this garment was engineered to pull, push and manipulate the female body, from the drawstrings that cinched the waist together to the whalebone that pushed the breasts forward. Such constraints had a definite affect, causing women to suffer from organ deformation, crushed ribs and even miscarriage. But the era of lingerie’s suppression would quickly come to an end as fashion’s newest invention found its limelight.

Bloomers and Bras

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Getty Images

With Mary Phelps Jacobs’ invention of the bra in 1910, women were finally getting the choice and freedom that lingerie was meant to offer. Society’s corset requirement began to fade with WWI shortages and lingerie companies were in need of new solutions for their customers, one of these being the bra. Because of the 20s’ sleek and skimpy silhouette, women were going to need underwear of the same cloth, thus also introducing the slip. Much contrasting from the suppressive nature of earlier centuries, the slip granted a newfound liberation and simplicity. Granted, this image was quite androgynous and promoted a sort of boyish figure not usually associated with an image of sex, but by using lingerie to celebrate the female body, “sexy” was exactly the term for it. As styles changed in the 30s and 40s, underwear followed suit and women bought their lingerie in separates: bras and bloomers. These options again were a step in a positive direction, but still had a certain veneer of secrecy. Something would need to break this wall in order for a more available version of “sexy” to be found.

The Curves of Rebellion

pin up collageGil Elvgren, Harry Eckman

But with the 1950s, lingerie finally developed its overt display and societal acceptance. The image of sex could finally become tangible, and this was in part due to the rise of pin-up girls. Pin-up girls were pictures of often scantily-clad models printed on posters for the walls of America. On these models were the lingerie trends of the decade, advertising everything from seamed stockings and girdles to bustiers and corselets. In total, these trends encapsulated the newest image of sex: curves. With the 60s and 70s continued an era of sexual liberation and lingerie styles again evolved, but almost in a digressional manner. The 60s version of underwear was no underwear, as seen in the decade’s infamous bra burning and invention of the No-Bra. The 70s had a return to lingerie, but in a sleeker sense with trim nightgowns and loose fabrics.

Cher And Body Suits: A Love Affair

PicMonkey CollageMarie Claire

80s lingerie could not be explained without Cher, who was famous for debuting this little number in concert. Lingerie had officially gone back to the one-piece or teddies that had been forgotten for quite some time. Along with the body suit, popular styles were thongs, g-strings and any piece with a high-cut leg. Much opposed to the 80s’ version of sex, the 90s found its version in an androgynous display of very little clothing. The most commonly known example was in Calvin Klein’s controversial ads of the decade. Even though he was technically selling clothing, his models often wore no clothing at all, challenging ideas of nudity and the connotations of sex that go with them. In addition he created the unisex Calvin Klein waistband to prove that sexuality didn’t always have to be determined by gender. While his ideas and ads were widely known, they were also heavily censored and even faced a few child pornography charges. Still, his ideas of sex represented a new version that defied past standards and limitations.

The New Sexy

landscape-1432654179-gettyimages-459853378Getty Images

Today lingerie is obviously more accessible than ever in a variety of forms, but more importantly it has contributed a modern version of sexy completely unique from past eras. This new version is not about what’s covered up or not, but about the woman underneath it all. A woman of confidence. A woman of strength. A woman who encapsulates whatever sort of sexy she wants.

After all of these years, we’re happy that this is the sort of woman that lingerie has become.

Find out more details on our website at www.lingerie-supplies.com including great deals and savings, some of the lowest ever!

This article was reproduced from http://thelala.com/the-history-of-lingerie-and-its-evolution-of-sexy/

Amazing Handmade Bras Are In Great Demand

We know that bra is an important type of wear for every women. Bra has been a great breast protector and supporter for women for centuries. It basically gives every woman a better looking shape of their breast when putting on their favorite clothes.

Have you ever thought that such an amazing undergarment could be a fashion by itself? Have you ever thought of flaunting this amazing little undergarment and make it no longer an undergarment?

Here are what you would see in the development of bras in recent years. It would slowly become a fashion and it would change the role it plays in women’s life. Bra would no longer be something that hides below the clothes. We could wear to a party, to a dinner, to a date, to anywhere that we want to. Ask yourself this question, if specs, jeans, T-shirts and stockings could bring about new fashion, why not the bras?

We are happy to reveal more how we could turn this ordinary undergarment to a brand new fashion and help increase your sales in 2015. Contact us today at sales@lingerie-supplies.com.

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The New Fashion For 2015 – The Handmade Beaded Bras

Wella Lingerie (Wella Intimates) introduces the brand new handmade bras with about 400 types of different design. The bras are for wholesale only. These bras are different form the ordinary bras where you usually wear them under your clothes.

These handmade bras are designed to be a fashion and not so much of an underwear. The beads are fully hand stitched to the bras. With many kind of different design, you can choose the right bra top for the occasion you are attending to. With over 400 types of design, you would be able to satisfy all your customers needs on different occasions.

With the beaded bra, It is perfect to wear over a black bra and under a dress or blouse to show off the hand bead work. It is perfect for going out, especially with all the holiday parties. Our size ranges from 34B to 42B.

We offer the handmade bra at wholesale only. Retail customers would have to wait after our wholesale customers have been taken care of. Email us at sales@lingerie-supplies.com to obtain a full price list today.

(All images listed below are the copyrights of Wella Corsets & Lingerie (Hong Kong) Co., Limited. No images should be re-produced without the consent of Wella Lingerie)

Sequins bead bra
Sequins bead bra
Rivet Spiked Bra
Rivet Spiked Bra
Dressed in handmade pearl bra
Dressed in handmade pearl bra
Colorful Beaded Corset
Colorful Beaded Corset
Rhinestones Corset
Rhinestones Corset
Golden Bead Bra
Golden Bead Bra
Gold rivet studs bra
Gold rivet studs bra
Fashionable Beaded Bra
Fashionable Beaded Bra
Red Sequins Bra
Red Sequins Bra

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Black Beaded Corset
Black Beaded Corset
White Beaded Bra
White Beaded Bra

 

 

Silver Beaded Bra
Silver Beaded Bra
Gold Lace Bra Top
Gold Lace Bra Top

Wella Corset unleashed new video – The Beautiful Moment

Wella Corset unleashed new video – The Beautiful Moment

Watch it now!

Note: We now create similar videos for turnkey members. The videos would come with variety of styles and would be created under the very own brands and company names of the members. This is for a limited time only. For more details please email us at sales@lingerie-supplies.com.

Sign up our turnkey solution service today and make your own lingerie brand.

Private Labels Help Boost Your Brand Overnight

 Private label is important if you are selling the items under your own name. Below are the conditions of ordering private labels from us:

The minimum quantity to make a private label is 2000 pcs. The cost of making the labels depends on the complexity of the design and colors of the label. Generally, the cost is about US$80 to US$100 for 2000 labels (simple design). You could email to us with the design of your label so that we can give you a more accurate quote.

After the making of the labels, we would keep the labels for our customers and we insert the labels on the items ordered every time they make a purchase with us. The labour cost of inserting (sewing) the label on the items is US$0.15 per label. For example, if they order 300 pieces of lingerie, the labour cost of sewing the labels will be US$45. We do not charge anything if the pieces of lingerie to be sewn are less than 5 pieces.

Visit us at lingerie-supplies.com for more details.

private labels
private labels
private labels
private labels

 

Why We Do Not Simply Give Away Our Newly Printed Catalog Easily

If you think a printed catalog maybe important in a lingerie business? I can tell you no…… but it is f***ing important!!

This is the reason why we do not simply give it away to customers who do not know how to treasure it, and we only give it to the customers who work super hard for their business. So make very sure you are one of them.

You would understand this simple logic.

This is how we come up with our latest catalog for our Relleciga Swimwear.

1. First, we thought simplicity is important so we put larger pictures without fancy artwork.

2. Second, we thought you would not want your customers to know our identity so we put our company name and address in a removable sticker at the back of the catalog.

3.  Third, we understand your customers may rely heavily on the cataog to make the buying decision so we do not put in any pricing which allows you to make your own.

4. We spent a great deal of money to make to print the catalogs. It costs money dude.

As such, a nice catalog like this must find its owner carefully.

To say how good our swimwear is would be meaningless. It is what your customers say matter.

We understand what your customers need and every customer goes through a buying process before making decision to buy. A nice and professional printed catalog helps therm speed up their buying process. That’s all.

Remember, you must treasure the relationship with your customers like how your customers treasure every cents they spend with you. It does not come for nothing. And a nice catalog sells products faster than anything else.

This is why we do not give away our catalog easily. If you really needs one and you treasure the relationship with your customers, you may request it from us, and of course, subject to our evaluation.

Click Wella Bikinis to request our printed catalog.

*Note: We purposely make the following image larger than the given space of this blog post so you do not have to borrow a magnifying glass to look at it. Don’t ever think this is an alignment error!

Swimwear catalog
Relleciga printed catalog