Category Archives: Internet Marketing

6 Practical and Proven Ways to Drive Traffic to Your New Online Store

You have signed up with our turnkey solution service and is now the owner of your turnkey store. You are taking charge of your business and your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.

This post is all about getting traffic to your new store by targeting influencers and getting attention. We offer actionable tactics and provide six templates you can copy and paste to use for your campaigns. And at the end we share the most important things you should do as an established business to keep the momentum going.

Now let’s start getting you some traffic.

1. Send free samples to Instagram influencers

Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.

It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.

For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products?

Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers.

How do you find these popular accounts?

By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.

You might also check out WEBSTA Hot, which features the most popular hashtags trending now.

It was by searching through WEBSTA that we discovered Steph Brinkerhoff, a professional wedding hair stylist and makeup artist based in Utah. Her Instagram handle is @hairandmakeupbysteph, and she has about 150,000 followers.

Look: In her bio, Steph features a link to her blog, Hair and Makeup by Steph. You can find there all sorts of advice on hairstyles.

And just as importantly, you can find above a link to her “Contact” page. It lists a phone number, email, and a contact form. From there, you can initiate contact.

Another effective way to target Instagram influencers is by using the Instagram app on your phone. You can check the “popular page” which contains photos that are trending and have thousands of likes. Look for photos related to your industry and click over to the user’s profile to see if she has a large audience and a way to get in touch.

For example, here’s how that might look if you sold pet-related products.

Typically if a popular account has contact information – especially an email address – in her bio, it usually means she’s open to product placements, partnerships and advertising opportunities.

Now when it comes to reaching out, it’s important to be strategic about this. Not every Instagram user with a lot of followers is willing to feature products from users. We’re certainly not recommending that you target Steph or nala_cat to get your product featured. Instead, this simply describes the journey of the targeting process.

What might a reach-out campaign look like? If a business address can be found on a contact page, send along a sample directly and attach a note to describe the product.

And if there’s no actual address, you might send a note to ask whether the Instagram user might be willing to accept samples. Here’s a template you can use:

Hi Janet,

My name is Lauren, and I’ve been a big fan of your Instagram posts.

You might be interested to know that I’ve recently launched an online store around (the type of product you sell). I’m particularly proud of (the product that you’re sending), and wonder if you might accept if I pass along a sample of it. If you like it as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.


2. Reach out to bloggers and press

There are other people you can reach out to: bloggers, vloggers, and press. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite similar to reaching out to Instagram influencers.

The best way to find bloggers is simply by looking for them on Google.

On Youtube, you might try out keywords like: “hair advice,” “hair tips,” and “hair care.” Then see whether the makers of the videos post regularly on aspects of writing about hair products.

You may have to play around with your keywords to find the people who may be interested in your product. There are many people who review products on video part-time or for a living.

Another tried and true method for getting traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch.

When reaching out to the press, a concise pitch is nearly always better than the long pitch because reporters see lots of pitches. If you’d like to get press attention, write a short and compelling email. Tell them about what makes you different, and try to pitch yourself as a local success story.

Just as it would be with an Instagram personality, getting coverage from a popular blog, from a vlogger, or from the press can drive a lot of sales to your store. Reach out to them just as you would to an Instagram personality to send them a sample and a short note.

What can you write to a blogger or a vlogger? We’ve put together this template to get you started.

Dear Hailey,

My name is Richard and I am a (your info) who also sells (your product). I’m a fan of your blog on (focus of the blog), and especially enjoyed a recent post on (focus of a recent blog post).

I just wanted to let you know that we’ve recently opened an online store to sell (your product). Our products are special for the following reasons (list two or three reasons why they’re special).

I’ve sent a sample of (your product) the address listed on your contact page. If you love it as much as I do, perhaps you’ll consider sharing with your audience? Please let me know if you’re interested in learning anything at all about these. My direct number is: (direct number).


And to the press? You can pitch to be featured as a success story. Find the appropriate person at the paper of interest, and send them a note that might go like this:

Dear Mark,

My name is Dana and I am a local resident of (your town). I’ve recently started an online store selling (your product) and I wonder if (the paper) might be interested in this local story.

Not many people are yet selling online from (your town). This is a pretty new thing, and we hope to be big soon. We have an interesting story: (tell the story of your founding or the source of your products in two to three sentences.)

Please let me know if we can tell you anything more about our product and our story. Maybe other local residents can learn a few things about selling online.


All of these people have audiences, and getting their attention when you have just launched and are still novel may be your best shot at getting covered.

Note: You don’t have to target the biggest and most successful people. Your chances of getting featured are better for people with smaller audiences, because they’re not constantly swarmed by people who are looking for a feature. In fact, Chris Dammacco, who sells retro video games, has made a conscious decision to target Youtube vloggers with smaller audiences. Keep in mind that the loyalty of the audience matters almost as much as its size.

3. Post your store to reddit

The whole internet hangs out on reddit. In addition to its main page, which aggregates the most popular content, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject, for example, /r/bicycling, /r/scifi, or /r/corgi.

There are a few threads that you should be paying attention to that may help your business.

First, everybody should be browsing the /r/entrepreneur subreddit. With about 79,000 subscribers, it has lots of interesting tips and discussions on starting a business. You might also be interested in the related/r/smallbusiness thread as another source of general business advice.

Let’s stick with hair products. Well, maybe you want to check out the /r/femalehairadvice thread. There’s a lot of discussion on all aspects of haircare for girls.

Take a look also at related subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair. As we said, there are a lot of niche subreddits out there.

Make your posts very brief, displaying only the essence of what your new store is about. One example of a headline that you might use could be something like:

Who says that short hair can’t be fancy? My store in Philadelphia makes accessories for guys with really short hair.

Make it snappy, catchy, and not very sales-y. You should also check out the Reddiquette guide to check out whether you’re following reddit guidelines.

Pay attention also to the rules of your subreddit. They’re always found in the sidebar to the right of the subreddit. Some subreddits don’t allow promotional material – so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link, or in extreme cases you may even get banned from the subreddit. Read the rules.

4. Get friends and family to share

Are you at the age yet when all of your Facebook friends are posting pictures of their babies? Isn’t it annoying?

Many people are sick of looking at baby photos, but you can probably get away with sharing your online store. People don’t launch businesses too frequently, and so it’ll probably be quite novel within your circle of friends to see you start your own business.

Do you know the site Upworthy? Of course you do. Upworthy articles are in everyone’s Facebook feeds. Now did you know that its initial momentum was generated by friends and family. They set a goal of getting 1,000 Facebook fans by the end of the day of their launch date. It worked, and that’s part of what gave them the initial traction to take off.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note, and tell them about your new store.

Don’t focus the ask on getting them to buy your products. You should instead offer them your products for free. They are your friends and family, after all.

Instead, ask them to share the store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often. You’ll have a higher rate of success than reaching out to strangers, and if enough of them share, that may give you sufficient momentum to keep a regular stream of customers.

What might that message look like?

Hey everyone,

Craig here. I’m really excited tell you all about a store I built online: (

It sells (your product), and I’m really excited for it. If anyone’s interested anything I sell, send me a note. I’ll send you a few things for free :D

Would you share and spread the word about it? I’d really like to get some momentum going.


Add exclamation marks as required.

5. Pro-actively engage on Twitter

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on peoples’ radars as a cool new store.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread, managed to get over 500 followers before it opened its store in Toronto.

That’s nothing to sneeze at. How did it get a few hundred followers pre-launch?

First, it generated some follow-backs by following select people on Twitter whom it determined may be interested in a new bakery. These include restaurateurs and self-declared bread enthusiasts in Toronto.

One tool that you can use to find relevant users is Followerwonk. Log in through Twitter, and you can search relevant keywords in bios and profiles.

It has also been following a disciplined tweeting strategy. Blackbird has been baking and distributing their breads around interested stores around Toronto, and have been uploading lots of pictures of breads to Instagram and Facebook. The pictures are mouthwatering – and shareable.

It also engaged very pro-actively with people who sent tweets about the local community. These topics included life in Toronto, great food there, and, of course, bread.

It has finally tweeted often about when the store would open, building anticipation.

And so when it finally opened, there were lots of interested people ready to coming knocking and buy its bread.

Here’s the central strategy: Search Twitter for for keywords related to your business and then look for chances to help people or add value in a way that lacks a sales pitch. Let people discover themselves why your tweets are valuable.

6. Write a blog post featuring people with audiences and send it to them

Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

Our final suggested tactic for getting traffic goes back to reaching out and connecting to people with big audiences, and bloggers in particular.

Instead of reaching out by sending a sample of your product, you might get traffic in a more roundabout way: By writing a blog post about them, and sending it to them in an email or via Twitter.

Yes, instead of waiting for them to feature you, you can feature them first.

You’re going to be looking for the influencers in the lingerie industry anyway. Write up the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, and vloggers. Heck, throw in major Twitter accounts in there, too.

Here are possible headlines your blog post can take:

  • The 10 Most Important Hairstyle Bloggers You Should Be Following
  • The 15 Twitter Accounts You Should Be Following to Discover New Hairstyles
  • The 20 Instagram Accounts With the Prettiest Hairstyle Pictures
  • The Five Youtube Personalities That Have the Best Tutorials on Hair

In the blog post, list them and come up with a short blurb discussing what they’re about. Need an example of what that post might look like? See below.

Next, send the post to them through your Twitter account or to their email address, with a message like the following. If you send the post via Twitter, it’s critically important to mention their handles, with a message like:

@sam, Just wanted to let you know that I love your tweets, and featured you in a list of the top (type of list):

And if you send an email, you might consider this template:

Hi Arthur,

My name’s Hermione, and I just wanted to send you a short note to let you know that I’ve featured you in a blog post highlighting the most essential (vloggers/bloggers/Instagram/Twitter users) to follow for insights, along with (famous personality x) and (famous personality y).

Thanks for such great work!


Don’t be too obvious that you’re just trying to get their attention. As long as your blurbs are thoughtful, they’ll be flattered. If they send it out to their network, all the better.


A store only gets launched once, and you won’t again have an easy excuse to reach out to a lot of people. So do everything you can to get traffic and convert them into customers.

Once you’ve built a following, look toward other ways to establish yourself as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans on social media, and spending money effectively on social media ads and on Google Adwords.

Good luck.

Article was republished from

Are You Moving Forward With A Proper Plan In Your Lingerie Business?

Your Lingerie PlanPanda, penguin, hummingbird are all part of the animal and bird kingdom and quite cute to their many fans. For those of us in the internet marketing (IM) world though or basically anyone who relies strictly on search engine traffic to promote their online business, these same monikers have caused more sleepless nights in the past few years than any other.

If you didn’t know, what I’m talking about are the names that the largest search engine in the world nickname’s their latest algorithm changes, all in the hopes of cleaning up their results and providing the most relevant searches for the appropriate terms.

This is why when you type “the best wholesale lingerie supplier” into your favorite search engine, Wella Lingerie ( shows up! Okay, that was a shameless plug but hopefully you get the idea I was trying to make is that we are constantly keeping up with the latest trends in order to maintain the high search engine positions that we’ve worked hard to achieve.

Of course, it was not always like this and for many of our turnkey customers as well as the dropshippers who purchase products with us, keeping tabs of all of this stuff can in fact be overwhelming. As mentioned in a previous post of mine, this was a primary reason I’ve come onboard with the Wella Lingerie Team. To help our loyal customers and blog readers to achieve great success in their lingerie business.

Are You Sticking To Your Lingerie Marketing Plan?

Lingerie Marketing

So first off, be honest with me and more importantly yourself. Do you have a marketing plan in place for your lingerie business? Did you start out all wide eyed and optimistic, only to throw your hands in the air and say, “this doesn’t work!”.

Believe me, I’ve said the same thing hundreds if not thousands of times myself. After carefully analyzing what I was doing though, after ready Darren Hardy’s, “The Compound Effect” (something I read at least once a year to refresh his principles in my mind), I realized that often found myself chasing the latest trend or fad. In the internet marketing world, this is known as “The Shiny Object Syndrome”.

Basically, once you first get into an online business, you realize that there are a ton of ways to promote your new web store. You immerse yourself in self study and maybe even attend a conference or two to see if you can find that secret that all the marketing gurus will reveal to you.

Although you can make great friends at the bar at these events and even veer off in your focus to attempt your hand in something else due to all the money these guys and gals are making online. Most of the time, one will leave these events all excited but soon after a few days be back in the same place as you were before. Maybe even a few thousand dollars poorer in the process.

What I am here to tell you is you have to make a plan….and stick to it! Implementation and consistent effort will be the key to your success. Be honest with your ability and also your budget. As the saying goes, “It takes money to make money” and this holds true in online businesses as well.

Many years ago, it was possible to incorporate some methods known as free, but with the influx of all the eager hopefuls in the marketing game, most of those opportunities have been closed, or take too much manual effort to get the results you were hoping for.

It is still possible to do some methods but be aware, those same techniques are known by people like me. We throw some marketing money into the mix and it’s like pouring gasoline and lighting it up! Every method can be made better with more money.

So okay, you’ve read this far down and stuck with my ramblings about the internet marketing industry. Means to me, that you have a passion to succeed and curious about what we at Wella can do for you right?

Stay tuned as in future posts, I will go over different methods you can use that don’t cost an arm and a leg to get involved with but will multiply your efforts and earn you more money.

We’ll lay out a relevant methodology for promoting your lingerie website and keep you focused on your goals. There are so many options and it’ll be up to you to pick the best one that suits your style. This will be the key to your success.

We’ll also show you some examples of our turnkey customers who took part in our BETA marketing program and have significantly improved their traffic numbers.

All in all, I hope that I can provide you as much value as we appreciate you being a customer of Wella Lingerie. If you have any questions or requests on marketing topics you want me to discuss, mention them in the comments below!

5 Ways to Make Your Online Tools Mesh with a Social Relationship Platform

In today’s vast and varied social web, no enterprise can afford to limit itself to a single social network. That’s why independent social relationship platforms (SRPs) have emerged to support communications across Facebook, Twitter, LinkedIn, Google+ and numerous other social networks. HootSuite’s founder and CEO Ryan Holmes has referred to neutral platforms, such as HootSuite, as “ social media Switzerlands”. They bridge digital divides for businesses and individuals alike.

However, there’s more to consider in a social relationship platform than its connectivity with social networking sites. That connectivity needs to extend to other enterprise technologies — even those made by different vendors. Here are five things to look for in a well-integrated social relationship platform.

1. Support for multiple social networks and teams

All of your efforts on Facebook, Twitter, and even regional networks like and Sina Weibo should fall under common strategies for community engagement, customer service, content distribution and more. Otherwise, customers are going to fall through the cracks between social media accounts and the isolated social media teams who operate them. Empowering multiple teams to deliver a complete social strategy is the bread and butter of an enterprise social relationship platform.

2. Integration with other communications channels

Next, your social communications need to be in harmony with other external channels, including marketing automation, email marketing, helpdesk, and customer community platforms. This is where interoperability with other technologies is critical for your SRP. Knowing that a human being behind a Twitter profile is an active subscriber to one of your email lists or a member of your customer community platform allows someone in your organization to engage that person far more effectively.

3. Connectivity with CRM

If you want to provide social media context to customer relationships, then your enterprise’s social relationship platform needs to work fluidly with CRM. Whether you use a single CRM solution or different solutions in different lines of business, your organization must be able to pull social media data into your customer records. Sales teams and account managers will enjoy fuller views of prospects and customers, allowing them to close deals quickly and build relationships that last.

4. Cross-functional workflows

Social media can’t be the responsibility of a single department or business function. That’s why more enterprises are aiming for coordinated social media communication across organizational divides that exist between Marketing and Sales, or Account Management and Product Development. This vision includes a single business process map for triaging incoming social media messages and assigning them to the right department or team. In order to get the user adoption necessary for mass collaboration, your enterprise’s social relationship platform should be accessible and user friendly to anyone in the organization. Furthermore, if your SRP is integrated with the other technologies that workers use on a daily basis, every business function will be able to fully leverage social communications (and insights from social media data).

5. Integration between external and internal social media

Finally, a complete social media communications strategy requires a safe but effective integration between external social media and your internal social network. Again, your social relationship platform has a vital role to play. With the right mix of integrated platforms and intelligent policies, your organization should be able to take social media messages from customers and partners, bring them into discussions internally, and let them positively influence the way you do business. This is innovation from without.

Conversely, your organization should be able to use an internal communications tool like HootSuite Conversations or an enterprise social network like Yammer for internal collaboration, then push out coordinated social messaging from your entire workforce through your social relationship platform. This is amplification from within.

Why vendor neutrality matters

Since your social relationship platform has to integrate with a wide variety of other technologies, your organization shouldn’t become locked into a single vendor’s portfolio of solutions. This is especially true in the realm of social media, where new business needs crop up every quarter. Organizations that want to benefit from the rapidly expanding potential of social media need to maintain flexibility through vendor compatibility.

Learn how you can make use of this technique in your own lingerie business with our turnkey solution.

12 Ways to Optimize Press Releases & Avoid Google Penalties

Turnkey store members should pay attention to this article as it is important if you are using press release to promote your site:

Google’s most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.

It’s true: the world’s largest search engine called links in press releases “unnatural” and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?

For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are “optimized anchor text.”

Is This a Big SEO Deal? Yes. No. Maybe.

Google has been slowly squeezing the SEO life out of press releases for a while now.

“In 2006 online press releases were amazing for SEO. In 2013? Not so much,” said Joe Laratro, SEO expert and PubCon lead moderator “Online press releases have had very little value in terms of links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes.”

But what about the anchor text links in past press releases? Will the ghost of Google past haunt companies with surprising penalties in the future? Will brands have to back track to older press releases to protect themselves.

“The real concern for the SEO industry right now should be backdated enforcement. If this is now considered a ‘penalizable’ tactic, how are companies that have been using this tactic for over a decade going to deal with the old content and links?” Laratro asked. “How quickly can the online newswires update their systems to support the rel nofollow? In my opinion this will have a fairly large effect on the online paid newswire release business.”

Many more SEO industry experts agree. The clean up work with old press release content that’s been spinning links across the web for years is a big SEO issue.

“There are press releases archived across the web that you will have no control over – how do you clean that up?” asked Bruce Clay, president of Bruce Clay Inc. “Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you’re still looking at the larger problem of pruning links on the many sites that have republished those press releases.”

Don’t Optimize Links, Do… What?

Organizations are now left wondering what they can do with press releases past, present, and future.

“If a client has real newsworthy content, an online press release is worth doing, but I would be very careful with the links at the moment, at least until the rel=nofollow options are live,” Laratro said. “Companies should still include one or two links in order to get the reader over to the website or blog. This may cause a shift back to more traditional types of PR work – not necessarily a bad thing.”

The Ghost of Press Release Past

The first press release was written in 1906 by Ivy Lee and actually published verbatim in the New York Times. It wasn’t until the mid-1990s that wire services began releasing news direct to consumers vis the Internet. Since then, journalists have relied on press releases to help track company news and come up with story angles and sources.

Today the digital press release reaches beyond the journalist and carries company news direct to customers, prospects, bloggers, and more. The press release lifeline streams through the veins of search engines and flows into social media.

Google might have killed the link juice, but press releases are still alive and kicking according to media experts.

“While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to deliver their messaging straight to their target audiences, there is a contingent that are issuing press releases for the sole purpose of generating inbound links, and this is the practice Google is discouraging,” said Sarah Skerik, vice president, content marketing, PR Newswire//MultiVu. “This is not an indictment of PR.”

The Digital Path of a Press Release: It’s About Content Discovery

Press release is an important Press releases are more than a simple SEO tool. Press release content helps reach journalists, influencers, and consumers.

The AP, Dow Jones, Reuters, Bloomberg, and thousands of other major newsrooms worldwide have feeds of press releases piped directly into their editorial systems. And almost 8,000 websites, including some of the world’s largest news sites, publish stories as a result of wire services such as PR Newswire.

Let’s not forget the social media intersection of press releases. They help fuel the content fire and drive social interaction, sharing, and engagement – and are the launching pad for company news. Taking a drive off main street, press releases are part of the Wall Street creed, meeting financial disclosure.

In 140 characters or less: Press releases drive broad discovery of your news message in search and social.

“None of this has anything to do with link building and SEO,” Skerik said. “We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares – that’s where press releases add value.”

Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn’t fully embraced the concept of public relations optimization, so they might not realize the missing link.

“This is a big SEO deal,” Jarboe said. “And it would also be a big deal for PR, if more public relations people were optimizing their press releases. But most of them still aren’t.”

Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey.

12 Things You Can Do With Digital Press Releases

  • Adding links still helps drive traffic to a website. “Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by Econsultancy. It can be one of the important objectives of press release SEO, too,” Jarboe said.
  • Improve the user experience.
  • Increase visibility in search and social.
  • Use press releases as inroads to more information and details on a blog or website.
  • Spark a story idea and attract a journalist or blogger to do a larger story that might gain a natural link.
  • Educate and inform your audience.
  • Build relationships.
  • Report company news or industry data.
  • Use images and video to increase pageviews and attention.
  • Embed video and multimedia.
  • Create an infographic version of press release tell your story.
  • Broaden your distribution and use social networks to report news – both paid and organic.

5 Things You Can’t Do With Press Releases

  • Generate inbound links.
  • Add link juice to your SEO campaign.
  • Use press releases as part of your link building strategy.
  • Optimized anchor text links, Google now says this equates to unnatural links.
  • Keyword stuffing.


Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room for press release optimization opportunities like in any other digital content using:

Optimized keywords.







Social media messaging.

Gaming the system is yesterday’s news. Today’s press releases still work the natural, social, and mobile way of tomorrow.